Li Fei started his career in the Big 4 and has abundant and valuable experience in the FMCG industry. In Coca-Cola, Phil was responsible for sales and operations. In Alibaba& Hema, Phil focused on user needs from 0 to 1, innovating business models with digital capabilities and tools. In Mars, Phil leveraged his rich FMGG &Internet experience to lead DCOM innovation, and contribute to growing the overall category meeting user needs.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
