Li Fei started his career in the Big 4 and has abundant and valuable experience in the FMCG industry. In Coca-Cola, Phil was responsible for sales and operations. In Alibaba& Hema, Phil focused on user needs from 0 to 1, innovating business models with digital capabilities and tools. In Mars, Phil leveraged his rich FMGG &Internet experience to lead DCOM innovation, and contribute to growing the overall category meeting user needs.
