Diego Heinz joined OPPO in 2022 as a Creative Strategist, facilitating cross-team collaboration and building a comprehensive content roadmap defined by content pillars that deeply connect with user needs and preferences. He merges the realms of advertising, storytelling, and design to effectively engage audiences and leave a lasting impact.

Before joining OPPO, Diego was at OnePlus for nearly a decade, playing a key role in the brand’s dedication to pushing the boundaries of technology. He led digital marketing initiatives and worked with renowned partners, including McLaren, Google, and Qualcomm. Prior to his tenure in China, Diego worked in Brazil at various advertising agencies and in-house marketing for streetwear brands.

With a diverse career spanning over two decades in the dynamic world of advertising, Diego brings a wealth of experience and a unique perspective to the forefront. From graphic design to team management, his ability to see problems from both sides has been paramount in simplifying complex challenges and crafting compelling solutions.

Diego can be found regularly writing on LinkedIn and participating in various programs related to Brand Management, Strategic Planning, and Branding, highlighting his commitment to continuous learning and staying at the forefront of industry trends. He holds a Bachelor’s Degree in Advertising from Unisinos University and hasn’t stopped exploring ever since.