Xianhe Chen is the general manager of Goodbaby Brand Center in China. Who is responsible for the formulation of brand and marketing strategy and the implementation of brand marketing activities of Goodbaby in China.
Chen graduated from Shanghai Jiao Tong University with a major in visual arts and has 15 years of marketing experience as well. He is committed to leading brands to pursue better communication and brand driving force.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
