Robin Liu works as the Vice President and Chief Marketing Officer of Miniso. He is responsible for MINISO’s global brand marketing, product marketing, public relations and user operations.
With over 16 years of marketing & communications experiences from both in-house and agency sides, Robin has accumulated professional experience in Brand Management, Product Marketing & Operation, and maintained solid media and partner relations, and possessed extensive knowledge and a profound understanding of TMT & FMCG industries.
