Carter Hou, Cofounder of VIM Technology and Director of SPEC Department, Cornell SHA ’18, work to develop innovative eye fashion products with better techonolgy, design and creativity in China.
Carter Hou, Cofounder of VIM Technology and Director of SPEC Department, Cornell SHA ’18, work to develop innovative eye fashion products with better techonolgy, design and creativity in China.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
