Frankie Yi, Vice President of Marketing at XPENG, is responsible for brand and marketing, public relations, and communications.
Since joining XPENG in February 2023, Frankie has led various initiatives to transform the company’s brand and marketing operations. His focus includes refining brand strategy, optimizing marketing strategies, enhancing public relations, improving user community operations, and strengthening digital marketing efforts. These initiatives have not only improved the company’s operation efficiency but also contributed to sales and business successes.
Before joining XPENG, Frankie Yi held several significant positions in the automotive industry, including Geely Auto Group, Volvo Greater China, Lynk & Co, and smart Automobile China. With extensive experience spanning several years in the automotive sector, especially in building new brands, Frankie brings a wealth of expertise to his role.
