Mr. Yang Chao is the founder and CEO of BABI brand, an entrepreneur in the consumer goods industry, focusing on the consumer goods track. He founded the beauty brand BABI in August 2022. One year after the brand was launched, it achieved sales exceeding 100 million yuan per month.Before establishing the BABI brand, Mr. Yang Chao operated and managed over 10 international beauty brand flagship stores. Starting from 2021,Mr. Yang Chao began his transformation from TP operations to an original brand in 2021, focusing on the consumer goods track. Incubated multiple consumer product brand care brands: PHX, PINK GAME, BABI, and Mystery Story. Mr. Yang Chao is skilled in brand incubation, online operations, and social marketing, and has experience in building new brands and operating mature brands from scratch. PHX brand has been online for one year, and the cumulative sales of single item underwear cleaning solution have exceeded 100W bottles, ranking among the top 5 brands in the industry. BABI brand launched for one yearThe annual sales revenue exceeded 600 million, and multiple categories entered the top3 of the industry