When Van Gogh discusses brand building, and when Nietzsche talks about marketing, how can artists from all eras sharply comment on the current situation of contemporary marketing? GDMS will explore the true meaning of brand marketing with you through unique AI Talks.

This is the second time that Markus Strobel, President of P&G Skin and Personal Care category, has come to speak at the GDMS conference.
The world has changed since 2019 and he emphasized the increased complexity of the market. The topic of Markus’s presentation is “The Diamond of Growth”, he introduced four important principles: from consumer understanding to consumer obsession, from market share to market growth, from clicks to creative impact, from show to substance. He relates these principles to examples from P&G, motivating industry practitioners to apply the Diamond of Growth model in navigating challenging market conditions.

New consumer interests and business possibilities are inspired by the rising tide of Douyin’s user base and its evolving content ecosystem. As a result, the business chains and modes in E-commerce, Local Service, Lead Generation, and Download Conversion are seeing rapid refinement. Thanks to this, Douyin has become an essential business operational platform among companies.
Ocean Engine is a leading digital marketing platform from Douyin Group. Upholding its vision of “Inspiring the Future by Building Trust”, Ocean Engine makes continuous efforts in ultimate technological innovations to create future-oriented digital advertising solutions. We are also committed to an in-depth approach to advertising products, assisting brands in unifying marketing and business. Ocean Engine’s General Manager of Marketing, Xu Jia, will outline these capabilities and demonstrate how they can help brands unleash a new future for their businesses.

We tend to think about marketing in terms of fireworks but for now we need to think more about bonfires. How to find the brand’s firewood, ignite it with consumers’ high-concentration emotional value, trigger continuous replication in the community, and finally ignite a raging fire in the market. He Yabin, CGO China at McDonald’s will rekindle the marketing fire in GDMS with you.

As the digitalization of the Chinese market continues to evolve, and the importance of Omni-operations becomes increasingly apparent, Tencent’s ecosystem, centered around Wexin is also continuously improving its capabilities and presence in Omni-operations. With the increasing enrichment of touchpoint capabilities like Weixin Channel, the brand management logic and user journey have undergone the next iteration, giving rise to the dual-wheel system of Weixin Mini Program and Wexin Channel. For brands, Wexin Channel enable borderless and scalable marketing, while Weixin Mini Program facilitate interactive and seamless user experiences. Now, as the dual-wheel system begins to turn and mutually reinforce each other, Tencent Marketing Solution will join hands with numerous brands to usher in a new round of Omni-channel business growth.

The consumer market is unpredictable, user psychology is unpredictable, and brand marketing growth is facing numerous difficulties. As a leader in global intelligent marketing, YOYI TECH will provide brand owners with the key to solving the problem of “walled gardens”, bring our latest solutions around “planting grass – growing grass – pulling grass”, and sharing innovative practice cases.

AI has redefined marketing. Disruptive AI technology has triggered intergenerational changes in marketing. AIGC has brought new opportunities to our corporate marketing. As a pathfinder in AI marketing, Baidu will bring innovative cases to brand advertisers that use innovative AI technology to deeply connect users, manage crowds, accumulate brand assets, and comprehensively improve marketing efficiency.

No matter how the external environment changes, great brands can always last forever and go through cycles. Faced with the market answers handed over by the first “Year of Recovery” in three years, how will brand leaders find a clear route to anchor through the cycle and move into the future?

In the era of stock competition, in the face of an increasingly “involutional” marketing environment and the ever-changing consumption trend of users, innovation and development and brand building have become the two core drivers for enterprises to go through the long cycle.
How to find a new “traffic password” to convey the brand value concept to the market? When a hot spot suddenly erupts, how to get on the market and stay “present” is the key to marketing breakthrough. Weibo helps enterprises achieve high-potential brands with hot spots and achieve collaborative “co-operation”.

In today’s business world where growth and determining results come first, Internally, how can we use digital technology to create an efficient digital organization in a “Synergy” way, and accumulate brand equity through scientific attribution? Externally, how can we connect with consumers in an “Operation” thinking, quickly iterate digital marketing capabilities, play the leading role of creativity, and create new growth levers?

MINISO launched its global layout in 2015. With its strong supply chain capability, interesting consumption concept and firm globalization strategy, MINISO has become a “Chinese business card” that shines in the international market. In 2023, Miniso aims to become the Super Brand. How will it carry out the “three major changes” in upgrading its brand strategy? How does Miniso, which has more than 2,000 stores overseas, achieve localized innovation in its overseas business model.

Facing an increasingly complex and ever-changing environment, brands must return to their roots and improve their core operating capabilities. On the one hand, it manages its own consumer assets in a refined manner, and on the other hand, it strengthens its marketing management capabilities throughout the product life cycle. Today, brands must reap dividends from meticulous management and achieve long-term and stable growth.

The market is changing so fast that the marketing methods that brands have tried and tested in the past may fail completely or become less effective today. Brands are faced with a new market environment such as weak users, crowded tracks, and scarce traffic, and must find new ways to stimulate users and achieve new growth in business.
After blindly expanding during the developmental period, reducing costs and increasing efficiency during the contraction period, more and more brands began to return to brand value, to branding as the basis of marketing has become an industry consensus. Xiaomi Ads will focus on the latest trends, with high-quality media, high-quality experience and high-quality channels, to jointly explore a new path for the growth of brand value.

Data has become the most crucial asset and core competitive advantage for companies today. Faced with vast amounts of data, enterprises need to systematically build data capabilities and establish indicator systems aligned with their business logic to maximize the value of data assets.

As consumer segmentation increases and demands diversify, gaining insights from data to draw clear consumer profiles has become critical. Companies must innovate customer relationships, improve satisfaction and loyalty, and activate customer assets through data mining and AI applications.

Li Chengjie, CDO of Mengniu Group, will share how Mengniu innovatively leverages data and AI to empower deeper brand-consumer interactions.

The current fierce competition environment is constantly requiring brands to combine advanced management concepts with data, focus on continuous innovation and ultimate convenience, and give back to consumers with better products and services. How does Tim hortons seize the opportunity of recovery, continue to expand the brand scale, and continue to break through the extremely involuted Red Sea market.

In the digital era, users’ consumption concepts are constantly changing, driving the transformation of automobile marketing into the era of “360° touch points”. For the purpose of “find the right person and have a conversation”. XPENG Motors has always focused on providing value to consumers, based on data, relying on internal R&D capabilities, and actively exploring effective solutions and marketing mix to interact and influence the entire consumer journery. Frankie Yi will share with you the thinking behind XPENG Motors’ innovative marketing through practical cases.

With the disappearance of China’s demographic dividend and the arrival of a stock economy, combined with the sweeping trend of AI, the competition in brand communication in various scenarios has become increasingly fierce. In brand marketing, how to further reduce costs and improve efficiency has become a topic that every brand manager must face.
Social Touch utilizes digital and intelligent technologies to deeply understand brand clients’ needs, creating an IP procurement service platform——IP universe and a fragmentary content online service platform——Nebula.
These solutions offer higher cost-effectiveness and better service quality for brand clients when it comes to IP cooperation and fragmentary content procurement. The details will be introduced at the GDMS conference.

From the corporate business strategy to the refined operations of consumers, in the face of the rapidly changing needs of consumers, the brand’s business thinking still needs to be constantly updated and iterated. Not only must there be efficient collaboration internally, but externally it must also reach a consensus with consumers based on scientific management thinking and leapfrog from “operation” to “refined operation”. How should brands sort out their internal operating structures and external content management strategies to truly allow consumers to complete the transformation from recognition, recognition, and recognition of the brand?

As consumer demands continue to evolve, retailers are seeking to upgrade their brand positioning and actively exploring ways to drive transformation in their products and operations to adapt to the ever-changing competition and consumer needs. By using digital marketing to drive brand transformation will be a trend, as it allows retailers to connect their products, services, and consumers through digital channels. This enables the integration of brand upgrades throughout the entire organization.

Epidemic, Otaku, Punk regimen, Aging… These key words somehow indicate Spring Coming of health care industry, while restricted regulation and compliance in traditional pharmaceutical industry, and declining traffic in drugstores and hospitals seem to be the opposite.

Together with the publishment of <Healthy China 2030>, the focus of health management has been evolving from disease treatment  to self-care. Everyone could be KOL in this internet era, yet lack of science based knowledge in this overwhelming and unfiltered information traffic is also reality.  The wining formula to sustainable growth is to enable interaction between consumer, HCPs, channels, at right moment, right occasion, to right consumers through building a well-defined evidence based eco-system.

With the online market entering a new phase and a younger demographic taking center stage, coupled with the ever-evolving landscape of online platforms, how can consumer companies navigate uncertainties to find their footing? At LEMONBOX, our user base is the bedrock of everything we do. How do we uniquely shape our offerings in the health supplement domain by centering them around our core users? How do we earn the trust of our users within the WeChat ecosystem and keep our ‘Personalized Vitamins’ at the forefront of their category? CEO Derek will delve into the journey of our product and brand’s growth.

With the advent of the era of artificial intelligence, the beauty industry stands at a critical juncture of digital transformation. We will explore how to skillfully integrate AI and intelligent technology into marketing strategies, use data-driven insights, and customize customer experience, so as to achieve sustainable innovation and growth in business.

The development of basic LM at home and abroad has entered a stage of full competition，enterprises are feeling the profound impact of AI LM tech on “professional jobs” : the skills of employees are likely to be obtained on a large scale through a lower cost way. So, how should AI Apps based on large models be coordinated with the business of the enterprise? What new AI Apps do enterprises need? In what ways can these new AI Apps improve the operational efficiency of enterprises? Wang Cheng, co-founder and CPO of Convertlab, will take you through the process of identifying the AI applications that businesses really need.

PDD’s “Kuai Tuan Tuan” created 150 billion GMV in a year, and Meituan launched “Tuan Mai Mai” again. Luckin Coffee turned the tables against the wind with its private domain community, and KFC member orders accounted for 62%. Cumulative 330 million members. After doing private domain for so long, what is the proportion of your brand’s private domain orders? What is the cost of attracting new customers? Almost all platforms/brands are doing private domain one after another, but many people are trapped in “fake private domain”. This time, Hu Kanwen, the growth leader of Nowwa Coffee, will help you solve the dilemma of “fake private domain” through the three major propositions of private domain.

Channel fragmentation, limited growth, excessive interruption… In 2023, brands need to change their private domain operation thinking, readjust the private domain operation model from the user’s perspective, and move towards uni-operations. How can we integrate users into the private domain on the basis of balancing the interests of all parties, expand services and user value across the uni-domain, and empower new business models with new private domain cognition?

The opportunity to capture China’s emerging zeitgeists is clear, yet the challenge has always been identifying the ones that matter most. In this session, we will address the overall consumer and market shifts occurring throughout 2023 and provide practical approaches to leverage key cultural trends for 2024 and beyond.

At the heart of consumption is a consumer’s desire for an ideal life. To spark a buying interest, it’s crucial to understand how to cultivate this aspiration. From product development to marketing, these processes essentially represent how brands propose lifestyles to their consumers. Satisfying consumers’ longing for an ideal life through products and services is increasingly becoming a vital growth driver for brands.

Liang Jinglin, the General Manager of lofree, will delve into the brand’s unique journey. He will discuss insights ranging from societal trends, competitive landscape, strategic responses, to practical implementation, offering an in-depth analysis of lofree’s path to success.

Currently, consumers are spending more and more time on social media, and the role of social media is becoming increasingly important in marketing. At the same time, the accumulation of various types of social data has led to an increasing demand for in-depth and detailed data analysis. With the continuous innovation of data analysis related technologies, the methods and application scenarios that can be used in social data analysis are also evolving. The speech will share the cases for analyzing social media data under new technologies.

With the economic down trend and global geopolitics uncertainty, we are entering the 4th generation of consumption era. It seems that everyone is suffering in daily life. But people still proactively pursue a meaningful life and more wellbeing experience. In essence, it is a kind of consumption progression rather than downgrading. Mentality and social needs are booming reflects the living status and life value change. We regard 2023 as the inflection point, which determines the success of Brand in the future.

In 2023, amidst industry challenges, moody, a leading brand, achieved stable growth through deep consumer insights and sustained investment across cycles. Focusing on comfort, color, and fun, it built comprehensive advantages in product, visual appeal, supply chain, and distribution, adhering to a strategy of consumer-centric innovation and cultivating lasting competitive edges. Facing rapid aesthetic shifts and growing uncertainty, moody’s next four-year plan emphasizes deeper consumer understanding and core capability development for sustained brand growth.

The sales volume of skincare industry in China has been over 100 billions yuan. In the fiercely competitive market environment, as an emerging brand, we create products through precise insights to meet the subtle demands of Chinese young consumers. Through creative products, CKA brand successfully achieved sustained brand growth.

A brand is more than just a label; it reflects the user’s identification, culture, and emotions. Baseus maintains its leading edge among countless consumer electronics brands and continues to thrive even during the pandemic by adhering to one simple phrase: “BASE ON USER.” This value is the foundation of Baseus’s ethos and its unwavering commitment since its inception. Crafting a brand involves a comprehensive process, with strengths as the standouts and weaknesses as the areas of improvement. Baseus’s vision of becoming the preferred brand for people’s new lifestyles has never wavered, and “BASE ON USER” remains the unwavering roadmap, even in the most challenging times. By staying focused on our goals, staying true to our principles, and boldly moving forward, we empower our brand with the resilience and confidence to withstand any cycle.

With the increasingly fierce market competition and people’s pursuit of quality life, The driving force of kitchen appliance brands is no longer just about valuing the functionality of products,but combined with new consumer trends, follow the migration of user preferences, scene expansion footsteps continue to rise dimension.

As a pioneer in the Kitchen appliance industry industry, Zhejiang Senge Intelligent Kitchen Appliance Co., Ltd how to take market insight as the benchmark, in the Red Sea Track of Sports Marketing, build differentiated brands, combine products, marketing, services with new consumption scenarios, and walk out of a differentiated road.

The arrival of the digital era has brought new opportunities to the business models of traditional enterprises. Precipitation, analysis, insight and application of consumers inside and outside the enterprise have undoubtedly become the only way for enterprises to undergo digital transformation. For traditional pharmaceutical companies, the development of digital technology has also brought new opportunities to the consumer-centered GTM (Go to Market) strategy.

In 2023, there were frequent occurrences of “High Degree of Involution” and “Black Swan Events”, and the uncertainty of sluggish enterprise growth and sustained growth became the norm.Based on data, methods, and insights, explore brand advantages and use “Spirit Marketing” to drive the brand back to high-quality growth. This is a strategic deployment that enterprises should focus on in the long term. Andy Liu Jingjing, Logitech CMO, will deeply share the growth path of “Spiritual Marketing” from the perspectives of four quadrants of marketing insight, brand life cycle management and marketing “Samadhi”.

In the past two years, emerging brands in China’s market have emerged rapidly. These brands are often good at gathering “traffic” and creating “explosive products”, presenting an unprecedented competitive situation. This undoubtedly brings a lot of challenges to the stable traditional brands in the industry. However, in order to truly gain a foothold in the market, a brand must make a clear definition of its unique value proposition and return to the essence of the product. How should brands create product innovations that better adapt to changes in market demand, and further increase their reach to consumers through multiple channels?

Shiseido Group continues to drive innovation and transformation amid rapidly evolving market and consumer dynamics. In recent years, Shiseido China has strengthened its digital capabilities with the mission to empower Shiseido China to be the most consumer-centric and data-driven business in the Shiseido family. With the help of data and innovative technologies such as AI, Shiseido China continues to improve marketing efficiency, empower business growth and enhance brand power. Shiseido China keeps creating new business opportunities leveraging digital innovations in the highly competitive beauty market.

Over the past decade, with 260 million active users, 69 million sharers, and millions of daily shares and searches, Xiaohongshu has become an integral part of users’ lives. It offers personalized experiences, enables KOLs to endorse products they love, and provides a platform for brands to truly connect with users, serving as a catalyst for high-value business growth.

The two upsurges of rejuvenation and digitalization are gradually combining, and consumers are becoming more sensitive to digitalization. For the brand, it not only affects the brand’s marketing strategy, but also constantly changes the way the brand communicates. So this is not only a challenge but also an opportunity. The two ways work together to promote brand marketing innovation.

14 years after founding, BILIBILI still grows healthily with the growth of Chinese young Generation，when GenZ+ on the stage of the times，their consumer mentality and behavior is also released here，creating a new blue ocean of commercial growth. We release the bussiness-potential energy of the community，make young people became the new guests of the brand，let the open-loop ecology become the new channel to increase bussiness revenue.

In the era of “all people watching”, short video live streaming platforms represented by Kuaishou have become a new traffic gathering place. The huge commercial value behind it has quickly made Kuaishou a must-have for brands to deploy new marketing and tap new growth. Whether it is content or creators, they together form Kuaishou’s unique ecosystem. What Kuaishou provides brands is the impact on users’ minds. Once you have content, how can you further boost brand conversion? Based on its rich resource matrix, Kuaishou provides complete solutions for different brands. Relying on its powerful product matrix, Kuaishou quickly completes the establishment of omni-channel product, marketing performance and sales links, thereby reconstructing the brand’s deterministic growth path. In the future, based on the new increase in Kuaishou’s characteristic people, we believe that more brands will achieve growth in the new business operation model and new brand collaboration solutions provided by Kuaishou.

Branding has always been about creating new experiences for users, The Sandbox is an open metaverse where everyone is able to produce user generated content using our tools on the platform. We believe that users should be part of shaping the future of a Brand, and through the experiences on our platform we are able to allow the users and the Brand to interact and communicate in a total new form which is essential for a Brand to understand its users better. Through an open metaverse, new user relationships are created and new partnerships between Brands are forged. Time to build the future together.

The explosion of artificial intelligence is already reshaping the entire brand marketing industry, inspiring new frontiers of innovation and creativity, and revolutionizing the consumer experience. How will the combination of AI and technology accelerate the combination of brand and creativity and help enterprises achieve deep changes in the AI era? How to use AI and technology to empower creativity and use creativity to build technology brands? Intel will bring us brand evolution theory that integrates creative content and technology in GDMS this year.

Content is not only a starting point, but also a lifeline that connects corporate mission, brand, products/services, sales, and users. How can brands use scientific management thinking to perceive consumers, truly delve into consumer content, and create high-quality content that resonates with consumers?

In the past, we were accustomed to using cyclical experience to predict cyclical changes, but now faced with the superposition of complex variables such as the global economic downturn and the exhaustion of the demographic dividend, our expectations of the market and judgment of the rules are all confused. NetEase Media relies on years of content marketing experience and insists on being a content player. It believes that the cycle will not repeat the details, but the process will repeat itself. NetEase Media will use the perspective of a content player to unravel the unpredictable and complex variables and create infinite possibilities for the new cycle with brands.

In the competitive new energy vehicle market, success hinges on the “true core,” the user. Brands need to insightfully understand consumer behaviors and harness their distinct attributes, pinpointing strategic entryways and fusion points within the market. Establishing a connection with users through relevant, high-caliber content is key. Data, though vital, must be employed judiciously rather than revered unquestioningly. Embracing the ‘compound effect’—the power of consistent, incremental improvement—and persisting with challenging, yet ultimately correct decisions, can drive a brand to break through the clutter and advance confidently.

In the current rapidly changing business environment, foreign-funded enterprises deeply exploring the Chinese market need to listen to the voices of consumers in a timely manner and make agile decisions. We need to continuously innovate and deeply integrate with the Chinese market in terms of products, prices, channels, marketing and services, so as to improve market competitiveness and consumer brand recognition. MUJI China’s CMO will tell you the story of how MUJI achieved local brand development and innovation after deeply understanding the environment and characteristics of the Chinese market.

Since the Chinese market has a unique media and channel ecology, and user touchpoints are becoming increasingly dispersed, Chinese consumers’ demands for content also require brands to have a deep understanding of their emotional and cultural appeals. Faced with such market changes, how can brands uphold their love and understanding of Chinese consumers, continue to meet consumers’ more personalized demands, and provide more accurate and personalized products, services and content.

Since the Chinese market has a unique media and channel ecology, and user touchpoints are becoming increasingly dispersed, Chinese consumers’ demands for content also require brands to have a deep understanding of their emotional and cultural appeals. Faced with such market changes, how can brands uphold their love and understanding of Chinese consumers, continue to meet consumers’ more personalized demands, and provide more accurate and personalized products, services and content.

From the corporate business strategy to the refined operations of consumers, in the face of the rapidly changing needs of consumers, the brand’s business thinking still needs to be constantly updated and iterated. Not only do we need efficient collaboration internally, but we also need to reach consensus with consumers externally using scientific management thinking. From “Brand Operation” to “User-Focused Operation”, how can brands truly enable consumers to complete the transformation from knowing, preference to priority.

In the increasingly fierce market competition of intelligent new energy vehicles, disruptive technologies, unique values and propositions, and a sense of discussion among stakeholders will be the core elements of future branding and a new field of competition. Automotive companies will undoubtedly be able to draw in their own consumer base by developing a distinctive brand DNA through innovative technology and distinctive brand propositions. It requires brand confidence, but more importantly, it requires the boldness that flows from that belief. Jaguar Land Rover reshapes the future by the strategy of Reimagine through transforms, and provide the most attractive modern luxury brand to the most esteemed customers globally.

Over the past thrilling decade, the landscape of content development has faced seismic shifts. Mobile internet, propelled by the twin fuel of social media and e-commerce, has not merely changed, but revolutionized our consumption patterns. The focus of marketing content has pivoted elegantly from a single-minded “Big Idea” and “Key Visual” to an all-encompassing “Content Matrix” approach. Amidst the juggling act of brand image, relevance, performance, and platform adaptation, AIGC emerges, teasing our imaginations. Will it be the game-changer in reshaping China’s advertising terrain? Can we decode a content development formula? Let’s journey together into this intriguing future!

How to tell brand stories well to make business more certain in 2024?

The brand marketing capabilities of Ocean Engine have been fully upgraded. From three major directions of brands breakout, extreme seeding and business operation, we will provide integrated marketing solutions for brands through the marketing practice of multi-content IP linked to brand advertising products. We help brands accurately expose and tell good stories, and help to achieve all-round breakthroughs in terms of volume, crowds and scenes. We continue to improve the seeding and harvesting link, create the onmi-channel seeding product matrix and a scientific measurement system, which could make seeding increase certainty and effectiveness. Build brands where business happens, and delve into the four major business scenarios of e-commerce, local, leads and downloads to assist the brand’s omni-channel growth.
In the coming year 2024, Let’s build “good brands” and achieve “great business” on Douyin.

This trend in consumer behavior also triggered strategic thinking.

1、Consumption propositions need to strengthen brand identity and quality identity.

2、Consumption preferences should capture the consumption scenarios of travel and short outings

3、The consumption mode needs to meet the user immediately, and the all-channel consistent service.

Innovative thinking offers more creative and storytelling possibilities for brands in the marketing environment. Discovering insights and best practices on how to empower your in-house team, balance trends and tone of voice, and use digital marketing as a hub to align content strategy across all touchpoints are essential. Discover how the influence of creativity can drive more high-quality content output quickly and efficiently.

China FMCG market is developing rapidly, consumers are well educated, competition is fierce. Facing the dynamic consumer demands and rising traffic cost, brands must tackle the challenge through deepen understanding to refine the content and scientific media combinations to communicate with consumers, and influence the full consumer journey. Flora wants to share and jointly explore how to improve the value of media to enable the brands’ growth in the dynamic market.

Being user-centered and focusing on experience have been long-standing marketing keywords for home appliance brands. As the leading player in the field of home appliances, Haier Smart Home focus on users operation, connects with the platform, and deeply cultivates people strategies. Using scenes as a link, Haier Smart Home has created offline and online linked brand marketing events. With content field collaborating with the shelf store, Haier Smart Home ultimately achieve efficient transformation of brand omni-chanel growth.

After pandemic, digital experience has been very mature in China and E-commerce industry has been a red ocean with less benefits from the traffic growth, how should brands increase their market share? Rather than fighting inbound, it is better to seek multi-platform traffic cooperation, break the traffic solo, finally we can find a new breakthrough. Through cross-platform data integration, the outbound exposure/click users for two or even more through retargeting within eCommerce domain, which can support outbound and inbound cross channel engagement with end to end closed loop, to achieve a real win-win situation for both users/brands and platforms.

Leading enterprises have accumulated massive consumer assets, and they pursue both short-term and long-term value. The short-term value refers to the immediate sales. The long-term value refers to constantly building up brand loyalty of consumers and promote business grow. However, data barriers become the important obstacle for companies to achieve objective.Focusing on consumer data, Yili build up own circulation system. Firstly, brand advertisement exposure could establish huge data base for further performance communication and sales conversion. Secondly, utilize performance advertisement and e-commerce to improve brand marketing efficiency, and enhance consumers’ brand identity through emotion stimulation. Thirdly, brand could formulate next-step communication and sales strategies based on the portraits of consumers who purchase products.

Innovation and tradition fly together, and culture shares the same color with the times. Under the wave of new domestic products, the competition for younger consumption of time-honored brands has quietly begun. Wufangzhai took the lead in opening up the seasonal consumer market. With strong brand empowerment, it frequently released new products to meet consumer needs and opened up all online and offline links. Deeply binding seasonal consumption scenarios, attracting a large number of young consumer groups, detonating the popularity of the seasonal market, and deeply reaching consumers’ seasonal consumption minds.

Nowadays, content has increasingly become the external presentation of the core of the brand. In the process of brand advertising, a good content and a good topic are often an important entry point to achieve breakthrough communication. However, when many brands decide to spread content topics, they do not repeatedly polish them, or they fall into self-promotion, which is contrary to the content consumers want. So how can brands create products, content and services that are deeply rooted in the hearts of users with the mindset of mutual cooperation among users?

With the popularization of electric vehicle and the development of social media e-commerce, users’ purchasing habits have changed. Looking back at the development of automotive e-commerce, let’s explore the essence of automotive e-commerce together? What value does it bring to users?

Now that the flourishing live streaming of automotive e-commerce is becoming increasingly popular, where is the end? Among them, how can Wuling not forget its original intention and persist in building an online automotive e-commerce brand. What choices have been made in terms of exposure, clues, and orders, and where to go in the future? We will share and exchange with you.

What strategies & tactics brands can drive for “big penetration” their platforms. Relying on big data, customer experience & new value propositions to increase the end user monetization, thereby achieving sustainable growth. This session will share insights on How Lenovo is driving the sustainable eCommerce growth agenda, through differentiation & driving customer stickiness & loyalty to offer ultimate user shopping experience.

In the context of the general lack of growth momentum, it is almost the appeal and consensus of all businesses today to seek new growth engines and pursue more deterministic returns. The integration of the content scene and the shelf scene not only provides potential users and new growth points for the brand, but also brings a more daily business base, a more solid supply chain and more certain self-performance. A more complete ecology leads to a more certain business.

In the context of the general lack of growth momentum, it is almost the appeal and consensus of all businesses today to seek new growth engines and pursue more deterministic returns. The integration of the content scene and the shelf scene not only provides potential users and new growth points for the brand, but also brings a more daily business base, a more solid supply chain and more certain self-performance. A more complete ecology leads to a more certain business.

As the penetration rate of smartphones in China continues to increase and the average replacement cycle for consumers is lengthened, brand loyalty has become an important asset for mobile phone manufacturers, and high-end is regarded as an efficient way to increase brand influence and gain user loyalty. In the e-commerce channel, how can brands pursue sales while crossing cycles and collaborating with multi platform e-commerce strategies to achieve high-end and quality growth?

Being user-centered and focusing on experience have been long-standing marketing keywords for home appliance brands. As the leading player in the field of home appliances, Haier Smart Home focus on users operation, connects with the platform, and deeply cultivates people strategies. Using scenes as a link, Haier Smart Home has created offline and online linked brand marketing events. With content field collaborating with the shelf store, Haier Smart Home ultimately achieve efficient transformation of brand omni-chanel growth.

Currently, the e-commerce industry is facing huge challenges and opportunities. In the process of transforming traditional brands into e-commerce, on the one hand, it is necessary to establish brand image through precise brand positioning. On the other hand, we truly return to our original aspirations, constantly adjust and optimize product systems, channel construction, service guarantees, etc. according to market changes, accurately grasp the needs of the target market, attract target consumer groups, and continue to maintain market competitiveness.

Successful “launching new products” is the lifeline of a brand, affecting the performance throughout the year; and for the industry, the quality of new products and the accompanying series of marketing actions are a reflection of the core competitiveness and mental state of the company. How can brands link up all social media channels, work together internally and externally, and rely on the platform to continuously attract target users to enter the brand’s self-broadcast room for conversion, so as to achieve “new products and instant hits”?

Yan’antang has 200w+ fans and is the leading we-media of the domestic beauty field. In 2021, the self-owned brand Diary will be launched, and through the in-depth operation of 10w+ member members, it will adopt the model of fan co-creation to develop products. In the field of raw material technology, it invested in Juntai Pharmaceutical to promote the localization of cosmetic actives, and invested in Yixin Biotechnology to promote China’s original ingredients.

In terms of promotion, the method of linkage between WeChat private domain and public domain is adopted, and the GMV will exceed 100 million in 2023, helping to become a cutting-edge party brand in China.

When an industry begins to mature and innovation stagnates, competition in the internalized market shall then follow. How to break through the situation and stand firm in a market full of uncertainty and fierce competition? How to effectively communicate with consumers? How can one march deeper and further, and create more profound values in the industry? As a leader in digital oral health that has surpassed foreign counterparts in just 8 years of establishment, usmile specifically focuses on this very field, applying medical technologies daily life products with flying colors. usmile CMO Wang Kai will share how to transform from 0 to 1, and then how to break through with innovations, to lead the industry to the branding path with leap forward digitalization

The growth of traditional e-commerce channels has reached its peak, and the growth rate of brand e-commerce is tending to be flat. For brands, how to improve market e-commerce organization through digital marketing, bloom in multiple places on social platforms through good content, accurately reach consumers, and precipitate brand user assets, opening up product innovation curves for brand e-commerce?

As consumers become more and more health-conscious, many products have spawned new market segments, and many new consumer brands have emerged. As a subcategory of toilet paper, Deeyeo has become the industry leader in just 2 years, with an online market share as high as 40%. In this speech, Ms. Chen Hua will share how Deeyeo achieves instant hits when launching new products, how to strengthen brand recognition by seizing category thinking, and how to build a global integrated operations team.