Cheng Wang is the Chief Product Officer of Convertlab, responsible for product strategy and product consulting, implementation and operational services and management of the Convertlab Marketing Cloud Product Matrix CMC (Convertlab Marketing Cloud). Mr. Wang has served many digital marketing projects of leading brands at home and abroad, and has rich experience in digital marketing programs and consulting.

Wang Cheng has served SAP China for more than 10 years, managing a product development and product management team of nearly 300 people in SAP, and creating SAP Anywhere, SAP’s new generation of SaaS product from scratch, which is SAP’s first SaaS product for the Chinese market and SMEs.

Wang has nearly 20 years of experience in enterprise service software development, consulting and implementation, project management, product management and team management. In the early years, he focused on ERP, CRM, BI products，and global customers for large enterprises, and in recent years, he focuses on SaaS products, digital marketing solutions and the Chinese market.