Derek spent last decent between the US and China, and previously was the lead of Walmart’s cross boarder ecommerce in the China market. In 2016, he founded LEMONBOX, a AI powered nutrition technology company, in the Silicon Valley, to mainly serve Millennials in China with healthy life style, nutrition products and services. Derek holds MBA and Public Policy Dual Master degree from the Booth School of Business University of Chicago.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
