Florence Lu is the VP of Marketing, Greater China at the a2 Milk Company Limited. She has 20 years of marketing experience across 4 industries, including FMCG, Cosmetics, Consumer Health Care and Mom & Baby. She has worked with companies such as Wrigley’s Confectionery, L’Oreal, Clarins Cosmetics, Pfizer and GlaxoSmithKline Consumer Health Care.

During her years of marketing management, Florence Lu has achieved numerous successes. While in charge of the Calcium brand at Pfizer HealthCare, she led the team to grow the brand business from 1 billion RMB to 2.5 billion RMB, contributing more than 60% of Pfizer Consumer Health Care business in China and 39% of Asia-Pacific, and successfully regaining No. 1 market share for Caltrate.

Florence Joined a2 MC in 2021 as VP of Marketing, Greater China. She achieved record high  market share and brand awareness for a2 brand by re-designing a2 marketing organization, leading team transform with talented people, repositioning and rebuilding a2 brand and sharpening innovation pipepline for future growth.