Kathy received her Master of Business Administration (MBA) from the University of Minnesota in the U.S. and is currently pursuing a Doctor of Business Administration (DBA) at Singapore Management University. Kathy has been serving as a judge for the Effie Awards in the Greater China region since 2019 and master’s thesis advisor at South China Normal University since 2022.

With over 20 years of experience in marketing and management, Kathy specializes in business model innovation and transformation,corporate strategic planning, expansion into new productcategories, content marketing, and user operations.Under Kathy’s leadership, Robam, a leading Chinese kitchen appliance brand, has been top ranked in the market over the years. Kathy embarked on a brand upgrade journey, empowering brand perception and rapidly growing business.

Kathy has actively contributed to and promoted the digital transformation of Robam, exploring from segmental breakthroughs to enterprise-level digital integration management in an effort to achieve data-driven business operations and improve quality and efficiency.Kathy has also adjusted the product portfolio of Robam to meet the diverse demands of consumers for “personalization, intelligence, and youthfulness”, to ensure that Robam maintains a strong position in the current kitchen appliance industry while consistently leading the way