Ms. Kelly Liu is the Asia Pacific CMO of apparel brand Gant and has more than 20 years of experience in the marketing field. She is good at the use of digital media and brand strategies development and is committed to promoting the success of enterprises in the Asia-Pacific market.

Before joining Gant, Ms. Kelly Liu worked as the head of marketing department at Helly Hansen, PVH, Adidas, Pernod Ricard and Unilever.

Kelly focuses on the development of brand strategies and provides market strategy guarantees for the long-term and stable development of the brand based on the company’s core values ​​and market needs. As a senior brand leader, she has led the team to achieve outstanding performance growth and increase brand influence. She has extensive knowledge and practical experience in the fields of digital media, social media management and online and offline integrated marketing.

Ms. Kelly Liu graduated from Shanghai International Studies University and is currently studying at HEMBA of China Europe International Business School(CEIBS)