Focusing on enterprise brand marketing for more than 13 years, he has many years of experience in brand strategy, content creation, public relations, media and digital marketing, and has experienced the whole process of brand planning, construction and promotion of enterprises from more than 100 million to more than 10 billion. Currently working in Zhejiang Senge Intelligent Kitchen Appliance Co., Ltd, as the brand leader.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
