Louis Cheng has served as Marketing VP of Pernod Ricard China since September 2023.

Louis first joined Pernod Ricard Australia as Marketing Manager of Wine & Champagne in 2012, bringing 13 years of FMCG experience. Louis then moved to Pernod Ricard China in 2014 to lend his expertise as Brand Director of Wine and Champagne. In 2016, Louis was then appointed Brand Director of Cognac, where he led the team to deliver consecutive years of growth with the re-segmentation of the Cognac business and portfolio architecture, crafted new consumption occasions, developed an e-commerce business, and launched Martell’s first ever flagshipstore – L’AtelierMartell.

In July 2021, Louis was officially appointed Marketing VP of Pernod Ricard Asia, where he headed a team responsible for the strategic planning, M&A, innovation, digital acceleration,the development and growth of all markets across Asia, as well as the establishment of the China’s first iconic malt whisky distillery.

In September 2023, Louis was appointed Marketing VP of Pernod Ricard China.

Louis Cheng holds a Bachelor of Commerce degree with merit from the University of New South Wales.