Markus started at P&G in 1991 in Home Care and quickly transitioned to Beauty & Grooming, where he has established brands across fine fragrances, hair care, grooming and skin care. Under his leadership, the global Skin & Personal Care business significantly accelerated to achieve disproportionate growth.
This is the second time that Markus Strobel, President of P&G Skin and Personal Care category, has come to speak at the GDMS conference.
The world has changed since 2019 and he emphasized the increased complexity of the market. The topic of Markus’s presentation is “The Diamond of Growth” Model, he introduced four important principles: from consumer understanding to consumer obsession, from market share to market growth, from clicks to creative impact, from show to substance. He relates these principles to examples from P&G, motivating industry practitioners to apply the Diamond of Growth model in navigating challenging market conditions.
