Max Li is currently in charge of Digital Media in Yili’s Marketing Department, responsible for formulating strategies, managing marketing resources and overseeing advertising campaigns in various digital media channels, such as social media and e-commerce.
Before joining Yili, Max was in charge of media operations in the Tmall Supermarket division of Alibaba Group. Prior to that, he had worked for several years at JD Retail Advertising and Hyundai Motor China. He possesses extensive experience in the fields of digital media and FMCG.
Max has years of experience in digital marketing and advertising strategies on e-commerce platforms and brands, deep understanding of online user behavior, and pursuit of innovative marketing drive him to lead Yili’s Digital Media in delivering better products and communication to every user.
Max graduated from Heilongjiang University with a major in Advertising in 2008, and earned a master’s degree in Brand Design Management from Korea’s Sungkyunkwan University in 2012.
