Mr. Gaoming Chen leads Brand Advertising Division for Xiaomi Internet Business Department. With 20 years of experience in online marketing, he is a pioneer of OTT marketing, mobile advertising and scenario marketing. He is also a visiting professor of Advertising School of Communication University of China, final judge of China Advertising Great-Wall Award, the Effie Award (Greater China) .
Mr. Gaoming Chen joined Xiaomi Internet Business Department in January 2016. Under Xiaomi’s strategic framework of “Human x Car x Home , All your needs in one smart ecosystem “, he has fully integrated Xiaomi’s ecological capabilities, and continuously explored OTT, mobile and scenario marketing methodologies, while protecting user privacy and experience. He has established an intelligent marketing model and customer service system based on Xiaomi’s ecological advantages, explored OTT marketing, advertising and sales model, and helped brand owners to expand into more business scenarios.
