Tina is a seasoned digital practitioner and strategist with 20+ years exeprience both in China and U.S., with proven record in driving consumer & media data insights, building digital platforms & alliances, launching digital marketing innovation and delivering tangible results through end to end digital transformation.
Prior to Shisedio, Tina was Managing Director of Accenture Greater China, as New Retail & FMCG Industry Lead and China Digital Hub Lead. Tina rotated her careers as strategy consultant at BCG, business designer at IDEO and later as intrapreneur driving digital strategy & platform play in China.
Tina holds bachelor’s degree from Shanghai International Studies University, China and master’s degree from Duke University, USA.
