Xu Wei,

female,

senior economist,

ISC PARIS BUSINESS SCHOOL(Phd student).

She is currently deputy general manager of Zhejiang Wu Fang Zhai Industrial Co., Ltd. , deputy secretary-general of Zhejiang time-honored Brands Association, deputy secretary-general of Jiaxing Intellectual Property Association, and Professional tutor outside school of graduate student in CHINA NATIONAL RICE RESEARCH INSTITUTE .At the same time,she engaged in the food industry for more than 20 years. In the field of time-honored brand innovation , she has accumulated rich experience and results.

“Wufangzhai”brand developed from a regional brand to a national well-known brand,and it is her contribution!Because she manages the brand from multiple dimensions such as brand strategic planning, product innovation value design, brand communication and public relations, brand maintenance and management.

At the same time, she applied the concept of integrated marketing communication to promote product innovation, IP cross-border marketing, and other aspects to achieve the rejuvenation of the Wufangzhai brand,and make it a typical case of traditional brand innovation.