Cecilia is the Head of Content, Communication and User Operations in Meijian Brand Marketing team. Meijian attaches great importance to co-creating content with users while providing high-quality products and services. Cecilia is responsible of establishing the brand’s uer operation system and integrating branding content into it, achieving the goals of user online, user interaction, user co-creation, and user sharing.

Before joining Meijian, Cecilia worked at Beam Suntory Spirits. At the outburst of Covid-19, she quickly brought her work of an brand ambassador online, and therefore saw the trend of digital marketing–which enables omni-channel user recognition and online & offline interaction. As one of the initial members, she worked with her colleagues to build the framework and structure of the company’s digital marketing department. The WeChat mini program Beam Suntory Academy, released in 2021, has achieved the goal of millions of data in one and half years.

Cecilia graduated from Business School at the Chinese University of Hong Kong in 2010, and later worked at the New Zealand Consulate General in Hong Kong as a trade policy analyst. Her deep interest of whisky led her to wine and spirits industry.