Yabin is the first Chief Growth Officer for McDonald’s China. He oversees menu strategy, brand marketing, integrated marketing, traffic operations, membership marketing, McDelivery and McCafe business, to drive sustainable brand and business growth for over 5,400 restaurant across the Chinese mainland.
Prior to McDonald’s, Yabin was the Chief Growth Officer of Greater China P&G, in charge of P&G growth strategy, TikTok commerce, digital & eCom capability. He has taken various roles and worked on 23 owned global brands in China during his 26 year tenure with P&G. He also created P&G Venture in China to lead the creation of new business models and new brands.
