Yang Yang (YY),
CMO of Tim Hortons China. 15 years of experience in business consulting, growth marketing, CRM, omni-channel sales and digital.
Yang Yang (YY),
CMO of Tim Hortons China. 15 years of experience in business consulting, growth marketing, CRM, omni-channel sales and digital.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
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